Marketing strategy
Brand systems, go-to-market roadmaps, audience research, and integrated campaigns that connect positioning to measurable community outcomes.
Selected work
Featured marketing strategy projects with the thinking, deliverables, and outcomes behind the work.
Collaborative project · Game business
A fast-paced mobile strategy concept built around chaos, care, and replayability.
This team pitch brings together product positioning, staffing, SWOT analysis, audience appeal, marketing, risk planning, and a complete resource budget.
Cross-functional thinking across community management, launch marketing, competitive positioning, and production planning.
Personal branding · Identity system
A personal identity designed to feel credible, approachable, and unmistakably mine.
Branding is more than a logo. It is the system that makes every interaction feel connected. I developed a flexible mark, purposeful color palette, clear type hierarchy, and repeatable visual direction that can stay consistent across a résumé, portfolio, presentations, social content, and community materials.
A distinctive K-shaped mark creates a memorable signature across formats.
Defined color, type, and spacing choices make every touchpoint feel related.
Deep plum communicates trust and confidence, while warm gold adds energy, optimism, and approachability.
Identity design, visual hierarchy, color psychology, typography, brand personality, system thinking, and the importance of trust-building consistency.
The mirrored curves form a distinctive K while suggesting movement, connection, and forward momentum.
A cohesive system helps people recognize the same professional voice wherever they encounter it.
Kellsai KimballCommunity & Marketing Strategist
Gaming business & marketing
These decks move from research and positioning into channel strategy, community activation, measurable goals, and long-term player relationships.
Open deck ↗Performance marketing · 60-day plan
A YouTube-led creator campaign built around a $16,000 budget, a 4.0x ROAS target, audience personas, creator fit, conversion tracking, and a concentrated seven-day sales window.
Open deck ↗Gaming partnerships · 21 slides
An analysis of how Square Enix and Disney combined complementary strengths to build a durable cross-industry brand, supported by franchise milestones, revenue evidence, governance, risks, and strategic lessons.
Open deck ↗Live-service strategy · 22 slides
A research-led analysis of audience needs, competitive position, monetization, community trust, and sustainable growth opportunities for Bungie’s live-service ecosystem.
Open deck ↗Integrated marketing · 21 slides
A $30,000 game-launch plan connecting paid media, creators, contests, LVL UP Expo, organic community building, KPIs, and a phased rollout.
Open deck ↗Go-to-market roadmap · 25 slides
A pre-launch, launch, and post-launch strategy using Steam, Discord, social media, video, and creator partnerships to build awareness and long-term retention.
More community work
Analyzed brand fit and developed fan-first activation ideas across player content, livestreams, events, and social engagement.